Warner Music x GXR Records
Category:
Partnership
Client:
Warner Music x GXR Records
Duration:
Approach
While at GXR, I collaborated with GXR Records to promote "Chauffeur" by Diljit Dosanjh and Tory Lanez through a month-long gaming-led campaign. We activated top gaming influencers to drive content around the track, turning it into a cultural moment across gaming communities. The music video has since surpassed 80M+ views, marking a major milestone in music x gaming collaborations.
Other Acts Committed
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